Strategic Responses
Implementation of the 10 Year Tourism and Events Industry Strategy will be based on a number of priorities for action, identified in consultation with stakeholders.
Some of these actions will occur in the short-term. Others will require further planning and development. Each action is grouped under four key objectives:
Objective A
Building upon our existing strengths
- improving the branding and marketing of Victoria
- major events
- aviation access
Objective B
Developing new strengths
- infrastructure development
- investment attraction and facilitation
- skills and service standards
- third generation customer conversion services
Objective C
Focusing on long-term growth opportunities
- emerging international markets
- business events acquisition
- regional destination development
- building synergies between tourism and international education
Objective D
Strengthening the partnership between Government and industry
- promoting better decision making
- coordination and policy advocacy
- communication
Download The 10 Year Tourism and Events Industry Strategy relating to the Strategic Responses
Contact the Victorian Business Line (VBL) on 13 22 15 regarding any problems with file downloads.
