Tourism and events are often underestimated contributors to the Victorian economy.
According to Access Economics in 2003/04 tourism contributed $10.9 billion of Gross State Product. Tourism and events also directly or indirectly employs 159,000 Victorians and 1.3 million international visitors spent over $2.6 billion in Victoria in 2004.
The predominant sources of tourism expenditure are international and interstate visitors, who account for only one third of visitor numbers but two thirds of expenditure.
Victoria's tourism and events industry has continued to generate economic activity, jobs and export revenues over the last decade.
Growth has been almost double the national average and the holiday sector is the State’s largest source of tourism. However the State also attracts significant levels of tourism expenditure from other sectors.
The 10-Year Tourism and Events Industry Strategy discusses such key points as:
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